Georgia-Pacific teams with ImageServe for revolutionary product
Monday, November 11 2002 ATLANTA, GA --
G-P Gypsum, Georgia-Pacific Corp.'s gypsum business, extended their
Dens Technology product line by introducing two revolutionary
interior gypsum panel products on October 15th. DensArmor
and DensArmor Plus are used in the construction of interior
walls and ceilings of commercial buildings and residences.
This launch required support from a state-of-the-art web site for
educating both G-P Gypsum customers and their sales force about
the numerous benefits and technical specifications of these products.
G-P Gypsum charged ImageServe with creating an exciting web site
that would capture the vision of the company and these revolutionary
new products. In collaboration with Georgia-Pacific's Internet Team
and other resources, ImageServe achieved this goal by designing
a site with strong graphic elements that support branding emphasis,
intuitive navigational elements, a unique flash introduction, and
an emphasis on exciting interactivity, while educating the customer
base about the new products.
The web site was enthusiastically received by Georgia-Pacific customers,
G-P vendors, and G-P Gypsum internal personnel. To view the DensGuard
web site visit www.gp.com/gypsum
ImageServe is an Atlanta-based Internet development company specializing
in business web sites with a focus on database integration. The
firm has been in the Internet business since 1994 and has worked
with clients in many different fields.