Georgia-Pacific teams with ImageServe for revolutionary product launch.

Monday, November 11 2002 ATLANTA, GA --

G-P Gypsum, Georgia-Pacific Corp.'s gypsum business, extended their Dens Technology™ product line by introducing two revolutionary interior gypsum panel products on October 15th. DensArmor™ and DensArmor Plus™ are used in the construction of interior walls and ceilings of commercial buildings and residences.

This launch required support from a state-of-the-art web site for educating both G-P Gypsum customers and their sales force about the numerous benefits and technical specifications of these products.

G-P Gypsum charged ImageServe with creating an exciting web site that would capture the vision of the company and these revolutionary new products. In collaboration with Georgia-Pacific's Internet Team and other resources, ImageServe achieved this goal by designing a site with strong graphic elements that support branding emphasis, intuitive navigational elements, a unique flash introduction, and an emphasis on exciting interactivity, while educating the customer base about the new products.

The web site was enthusiastically received by Georgia-Pacific customers, G-P vendors, and G-P Gypsum internal personnel. To view the DensGuard™ web site visit

ImageServe is an Atlanta-based Internet development company specializing in business web sites with a focus on database integration. The firm has been in the Internet business since 1994 and has worked with clients in many different fields.

Contact Information:
Dave Owen